I wrote on season 1 of "Cory and the Wongnotes," an original YouTube variety show created by and starring Grammy-nominated guitarist, bassist, songwriter, podcast-host, and producer Cory Wong.
"The Late Show with Stephen Colbert" promoted the show on Facebook, referring to it as "fresh" and "groovy."
I proudly lead strategy for the sales, distribution and promotion of the film. The film, written and directed by Pulitzer Prize-winning journalist Vargas, follows him as he travels around the country, sharing his personal experience to spark an honest dialogue about immigration. The film also explores the emotional effects of immigration through his relationship with his mother – whom he hasn’t seen in person in over 20 years.
With a small but mighty team, I helped secure the film’s availability via CNN, Netflix, DVD and digital download, as well as international distribution. Through grassroots efforts, the film screened over 120 times in almost 50 states. I also led the formation of 38 "watch partnerships" and tailored discussion guides with organizations such as MTV, GLAAD, American Apparel and the NCLR to promote viewership on June 29, 2014 when the film aired on CNN.
That night, "Documented" - mentioned in over 300 mainstream media publications and declared an Academy Award contender by The Hollywood Reporter and IndieWire.com - trended nationally on Twitter: #Documented made over 1.3 billion impressions, reaching an audience of 185 million.
Later, I spearheaded development of a Documented-based curriculum for 11th and 12th graders that aligned with national Common Core standards. The curriculum launched in November 2014 at the National Council for the Social Studies convention in Boston, Massachusetts.
In 2015, I worked with MTV and the Anti-Defamation League to create an educational discussion guide around the MTV documentary "White People" (also a project of Define American).